Marketing at the point of sale.
In MEPA we will give you all the tools necessary to reach all you
objectives and goals: IN ORDER TO BE CHOSEN AT THE POINT OF
For this reason, we have developed a market strategy with a set of
elements that will give your product that especial edge needed at the
point of sale. BY marking a clear DIFFERENCE with respect to the
competitors through attractive packaging, the ATTENTION OF THE
CONSUMER IS CAPTURED.
It is proven than 50% of the purchase decision is done at the point of
sale. It also known that more than 55% is defined though what the
consumer sees rather than for what it knows about it. It is for this
reason that the attraction capacity of the product is a key factor in
increased sales. It is also important and fundamental to be different
from the competition and implement a good communication strategy.
MARKETING AT THE POINT OF SALE
Our Department of Design and Marketing will advise you and give you
the necessary help and tools to achieve a very strong showing of your
brand at the point of sale. We will develop for you with posters, signs
and price lists signs if needed.
The consumers need to be informed permanently and constantly. We
will help you with this by designing promotion strategies and
actualizing the consumers about your company and products.
STRATEGIES TO COMMUNICATE WITH THE
A Silent salesman.
When the consumers are in front of the egg stand in the
supermarket and they are deciding on which product to
buy, the publicity, promotions and marketing strategies
become a second factor on his decision making
At this moment, the silent salesman will talk about the
quality of the product, its characteristics and the factors
that may influence the consumer to buy your product.
This silent salesman is the packaging.
You can count with the best salesman, our packaging.
The packaging will tell the consumer that the product in
it is the best and will invite him or he to consume it.
An egg brand.
The relationship between the product and the brand
It is very interesting to analyze why the consumers buy
and which ones are the factors that contribute to their
decision to buy.
After many intense and detailed studies, it has been
concluded that the consumer very few times has a
detailed knowledge of the product that he or she buys.
The election or decision is based on the perceived
benefits and attributes that he or she considers
For this reason, the existence of the brand name. The
brand name has an implicit way of giving the benefits
that the consumer considers he will receive buy buying
This brand will help us to avoid that only they buy our
product by price comparison.
In a basic product as the egg. This is very important.
We need to establish very clear that we not only sell
We sell the most complete and nutritious food.
We sell more protein than milk, Meat and fish. One of the
first foods given to the babies and also the elderly.
We sell multiple minerals, calcium, potassium, sodium,
iron, cooper, flour, magnesium, lithium, phosphorous
We sell proteins with 9 amino acids that our organism
does not generate.
Like this, we could continue with more.